Velvet E. Mack is a People & Culture Strategist and the founder of Velvet Coaching & Consulting Group, LLC (VCC Group). For more than 30 years, Velvet has guided organizations and leaders across nonprofit and for-profit sectors, working with businesses of every size—from small start-ups to large global enterprises. Her career spans industries including logistics, telecommunications, healthcare, government, consulting, retail, and technology, giving her a rare ability to adapt strategies to diverse organizational contexts.

Velvet’s leadership extends beyond human resources. Having worked both within HR functions and in business leadership roles outside of HR, she understands both sides of the organizational coin—how strategy is designed at the executive level and how it is lived on the front lines. This dual perspective allows her to bridge gaps between leaders, teams, and culture, ensuring alignment between people and performance.

Her work includes both domestic and international experience, equipping her to navigate cultural differences, build globally inclusive strategies, and support organizations through complex challenges such as mergers, cultural transformations, labor relations, and rapid growth.

Through VCC Group, Velvet brings this breadth of experience to executive and professional coaching, organizational development consulting, leadership development, compliance training, and performance management. Her approach is both strategic and human-centered, empowering leaders to unlock potential, elevate culture, and deliver measurable results.

Her guiding philosophy: Empowering Leaders. Elevating Culture. Driving Performance.